It is similar to marketing campaigns and discount days offered by Amazon (The great Indian shopping festival) and Flipkart (Big Billion day).
For this highlight day, Big Bazaar hired us as the production agency, working in close cooperation with Point Blank films based out of Mumbai. This was an adaptation and transcreation intensive project.
In total, we created 54 different edits in under 72 hours - right from scripting to final delivery.