This campaign is a perfect example of insight-driven action. Optometrists are the unsung heroes of the vision care industry.
This campaign is a perfect example of insight-driven action. Optometrists are the unsung heroes of the vision care industry.
On the other hand, there exist an oversupply of myths surrounding contact lenses in India - ranging from – ‘Do they melt in your eyes?’ to ‘Can I wear them while having sauna?’
The word 'adda' stands for - a congregation in Hindi. iGuru Adda – is a marketing property created for Acuvue India, where Optometrists share their knowledge to give thousands of Indians access to a clear and fit vision.
We created digital films that were promoted on YouTube to generate traffic to the website landing page. The page got traffic from social media marketing, where users could navigate various questions, gather product information and locate a store near them in India.
Here is the bts film from the making of iGuru adda campaign videos.
