7-Eleven the mega-chain wanted to tap into the Indian market. To get into another competitive market, it was crucial to develop strategies that would include 360 direction approach. Hence, we adapted this global chain into Indian market with desi twists.
7-Eleven is a multinational retail convenience store. With its approach to making everyday life easier, the mega-chain wanted to tap into the Indian market. To get into another competitive market, it was crucial to develop strategies that would include 360 direction approach. Hence, we adapted this global chain into Indian market with desi twists.
As the agency on board for 7-Eleven, we strategised a 360 marketing plan. For an intense project like this, the timeline was crucial and detailed.
Here's what went into a successful and ongoing marketing plan for 7-Eleven.
To increase the reach of 'India ki nayee tapri' campaign, we created KVs to market around the town.
From the in-store menu, wall graphics, and flyers to billboards and local train jingles, we covered every corner to promote the brand.
To bring a global chain into culturally rooted market like India is not easy. To understand our target audience, we researched in depth by hosting interviews with consumer groups.
'India ki nayee tapri' is an assemblage of what Indian movers need; a good cup of tea, on-the-go grocery, and fresh homely food.
Our marketing team and designing team worked diligently to create promotional assets.
We took over social media marketing and out-of-house marketing to create a lasting buzz.
Delicious food needs great photography. To create mouth-watering visuals, our production team did sessions of food photography which were later stitched to creatives.
Seasonal, moment and topical marketing is a great way to stay connected with the consumers throughout the year and at every digital location.
To match today's marketing methodologies, it was important for us to hop on the same train. As per our digital strategy, we collaborated with macro influencers to create buzz.
Today, 7-Eleven operates in 4 locations in Mumbai : Embassy 24*7 - Vikhroli, Military Road - Andheri East, Hubtown Sunmist- Andheri East & Pranjee Marina - Kopar khairane.
In intervals, our creative team also designed various promotional assets for product launches. 7-Eleven's famous softee, followed by stufeez and flavour twist.
We also curated tailored campaigns for seasonal offers, new product launches, or any in-store deals.
Here are some seasonal stationary items from 7-Eleven as part of our promotional strategy.
