UI refers to User Interface. User interface designs are what users see while navigating a digital product. UI refers to the aesthetics design of all the visual elements of a digital product.
The user interface is the point of computer-human interaction and communication. UI elements are the parts a designer uses to build interactive website or apps. It allows users to navigate their way around through buttons, scroll bars and checkboxes.
UX stands for User Experience. User experience is the part where the user and the product interact. UX focuses on the optimization of a product for its effectiveness and smooth use. User experience represents the entire process of creative services and products that can provide an intuitive and delightful experience to their users.
UI is about the visual design, colours, layout and typography. UX is mostly about the interaction design, the activity of wireframing and prototypes, information architecture and user research.
Website or app design is always on a priority list for any e-com related business. Today, visitors can judge a lot about the brand by navigating through the website. What they experience and how they interact with a website can directly affect sales. It takes a lot to convince someone to download your app – and a poorly designed interface and interaction can be the difference between success and failure.