In spite of having decades of expertise in the sector, the marketing arm of the brand was still having a difficult time to push the brand in a forward direction.
We started with the basic yet most important platform of communication - website and adapted the same brand image and tone of voice across marketing communication.
Our team started off with designing a basic wireframe for the website. It was integrated with most of the engaging on-site elements like video, gifs, high quality 3D renders, etc.
In just a few weeks, Laxcon achieved a defined brand image and identity which was reflected across communication channels, leading to a stronger brand awareness.
The highly interactive and simple website structure led to an increased traffic and number of leads on Laxocn’s website and other digital channels.