Economic Forge needed an agency who can create a marketing plan that ensures an identity that stands out in the clutter.
B&F has a reputation among the Indian stainless steel manufacturers as an agency that understands the intricacies of the non-ferrous metal market well, and that is how Economic Forge landed on to us.
To makeshift cocktail mixers as a must-have and not just an alternative, we dug deeper into identifying and creating an absolute persona for the brand, which later became the core pillar in positioning the brand.
To introduce Litt Cocktails as a high-quality premium brand and differentiate it from competitors with a distinct identity, we first identified our target customers and their persona. Based on ground-level research, we developed a brand archetype and tonality - one who is unconventional, a trendsetter, and most importantly - fun, meaning a Jester!
Our 360-degree marketing communication gave the brand a refreshed brand image and identity. The logo and the emblem that B&F had created lead to a strong brand recall.
