Established in 2016, PlastIndia International University is located in Gujarat, India.
Established in 2016, PlastIndia International University is located in Gujarat, India. It is the first Indian University to offer courses in the domain of plastic.
We were amazed - first by the initiative taken by PIU and second, by the plethora of courses offered at the university. In no time, we started off with a wide range of services to deliver.
To makeshift cocktail mixers as a must-have and not just an alternative, we dug deeper into identifying and creating an absolute persona for the brand, which later became the core pillar in positioning the brand.
To introduce Litt Cocktails as a high-quality premium brand and differentiate it from competitors with a distinct identity, we first identified our target customers and their persona. Based on ground-level research, we developed a brand archetype and tonality - one who is unconventional, a trendsetter, and most importantly - fun, meaning a Jester!
Since PlastIndia International University brought together education and innovation combined on the table, our job was to creatively and diligently communicate the brand vision and aim to its target audience.
Our comprehensive marketing strategy and spot-on execution lead to an increased number of enquiries from our targeted audience - in terms of hiring and admissions.
