The F&B industry in India is gaining traction, making up to 3% of India's GDP. Despite its existence for some time, Litt Cocktails struggled to distinguish itself in the market due to a lack of effective marketing and brand positioning, compounded by the presence of strong competitors.
The F&B industry in India is gaining traction, making up to 3% of India's GDP. Despite its existence for some time, Litt Cocktails struggled to distinguish itself in the market due to a lack of effective marketing and brand positioning, compounded by the presence of strong competitors.
Litt is a premium brand of ready-to-serve alcohol-free sparkling non-alcoholic mix. Born for the very purpose of bringing the exceptional revolution to house parties because no party is worth getting bored!
To makeshift cocktail mixers as a must-have and not just an alternative, we dug deeper into identifying and creating an absolute persona for the brand, which later became the core pillar in positioning the brand.
To introduce Litt Cocktails as a high-quality premium brand and differentiate it from competitors with a distinct identity, we first identified our target customers and their persona. Based on ground-level research, we developed a brand archetype and tonality - one who is unconventional, a trendsetter, and most importantly - fun, meaning a Jester!
Communicating with the customers, Litt had to become a conversational, party starter, and not so boring. For social media, we curated and drafted creative posts to increase brand recall.
While digital platforms played an integral role in marketing we wanted to leave a mark on customers through offline communication too. To make sure Litt catches the eyes and hearts.
This creative exercise with the brand made the litt brand legit lit, with crafted branding and marketing process.
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