Botim is UAE’s finest voice & video calling app, owned by Astra Tech, a leading consumer technology group in MENA. It’s the most preferred app by users to connect with loved ones. To make this connection ultra-strong, Botim introduced a new feature of Money transfer in association with Moneygram for users worldwide.
Their ask was to go ultra to launch the “Ultra app” that serves as a one-stop solution for literally everything, and we served just that.
To make the ultra feature launch successful, we designed an animated video to display on the Burj Khalifa - #Botim on Burj Khalifa.
From conceptualizing to storyboarding and from model testing to actual output display on Burj Khalifa, the video aimed to create striking visuals to catch the eyes.
From pre-buzz to post-event, we made Botim stay ultra-active on social platforms to keep the users engaged.
With the ongoing trend of influencer marketing for promotions, it was important for Botim to stay on top of the game.
To make sure we catch the candid reaction of Botim viewers during the launch of the ultra feature, we covered the end-to-end event and curated a video for it.
Botim did not stop at Money transfer. With 8 more ultra features, Botim launched - SuperApp.
For this futuristic app that offers everything from stock trading to ordering medicine, loans to gift cards - we stitched a 3D animated video to display in Museum of the Future.
