Blue Orange, designed by B&F is a creative experiment in exploring branding and packaging for the makeup industry. The idea behind BO was to curate a product range with an edgy design treatment.
The brand right from logo to packaging is designed to depict boldness, pop culture, and individuality.
As an agency, we believe in being expressive and vocal, keeping the persona intact – we carefully designed our motifs with a tactical content placement for each product.