Aquatein, a revolutionary protein water tailored in India is now available in the UAE market. As an advocate of health and fitness drinks, Aquatein is on a mission to create a larger audience base.
While seeing growth in the Indian market, the brand was facing low awareness and adoption of Aquatein in the Sharjah and Dubai markets.
To increase brand recognition and drive sales, our creative and marketing team joined hands with Aquatein.
To bring a fresh persona to the brand we dug deeper into identifying and creating an absolute persona for the brand that could transform into a well-executed campaign.
Our first step was to decode the brand personality and visual route, followed by creative communication and a digital campaign.
ToFor social media, we curated and drafted creative posts to increase brand recall.
While digital platforms played an integral role in marketing we wanted to leave a mark on customers through offline communication too.s
